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Lars Rademacher
Public Relations und Kommunikationsmanagement [PDF ebook]
Eine medienwissenschaftliche Grundlegung

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Capa do Lars Rademacher: Public Relations und Kommunikationsmanagement (PDF)

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Tabela de Conteúdo

Ausgangssituation: „Conditions of uncertainty and flux“.- Reputation: Zur anthroplologischen Grundlage strategischer Kommunikation.- Theoretische Grundlagen einer medienwissenschaftlichen Rekonstruktion von Public Relations (PR) und Kommunikationsmanagement (KM).- Kommunikationsmanagement als Organisations— und Wissensmanagement.- Eine induktive Theorie der Public Relations.- Zusammenfassung.- Exkurs: PR als ‘Literatur’ der Gesellschaft.

Sobre o autor

Lars Rademacher ist Professor für Public Relations/Kommunikationsmanagement an der Macromedia Hochschule der Medien in München und Berater für Change Communication & CSR.

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Língua Alemão ● Formato PDF ● Páginas 229 ● ISBN 9783531913292 ● Tamanho do arquivo 2.0 MB ● Editora VS Verlag für Sozialwissenschaften ● Cidade Wiesbaden ● País DE ● Publicado 2009 ● Carregável 24 meses ● Moeda EUR ● ID 2159647 ● Proteção contra cópia DRM social

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