Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested in offering a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of Neuroeconomics and offers the latest results of applied researches in this area, with a focus on marketing, accounting, and finance.
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Langue Anglais ● Format EPUB ● ISBN 9788885486492 ● Éditeur Maria Gabriella Ceravolo & Lucrezia Fattobene ● Maison d’édition Bocconi University Press ● Publié 2018 ● Téléchargeable 3 fois ● Devise EUR ● ID 6449402 ● Protection contre la copie Adobe DRM
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