Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested in offering a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of Neuroeconomics and offers the latest results of applied researches in this area, with a focus on marketing, accounting, and finance.
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Língua Inglês ● Formato EPUB ● ISBN 9788885486492 ● Editor Maria Gabriella Ceravolo & Lucrezia Fattobene ● Editora Bocconi University Press ● Publicado 2018 ● Carregável 3 vezes ● Moeda EUR ● ID 6449402 ● Proteção contra cópia Adobe DRM
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