Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested in offering a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of Neuroeconomics and offers the latest results of applied researches in this area, with a focus on marketing, accounting, and finance.
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语言 英语 ● 格式 EPUB ● ISBN 9788885486492 ● 编辑 Maria Gabriella Ceravolo & Lucrezia Fattobene ● 出版者 Bocconi University Press ● 发布时间 2018 ● 下载 3 时 ● 货币 EUR ● ID 6449402 ● 复制保护 Adobe DRM
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