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Mary-Lou Galician
Handbook of Product Placement in the Mass Media [PDF ebook]
New Strategies in Marketing Theory, Practice, Trends, and Ethics

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Couverture du Mary-Lou Galician: Handbook of Product Placement in the Mass Media (PDF)

Leading experts present cutting-edge ideas and current research on product placement!
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

€69.22

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Format PDF ● Pages 306 ● ISBN 9781136781285 ● Maison d’édition Taylor and Francis ● Publié 2004 ● Téléchargeable 6 fois ● Devise EUR ● ID 2690960 ● Protection contre la copie Adobe DRM

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