Catalog > Ilmu Sosial > Ekonomi > Mary-Lou Galician: Handbook of Product Placement in the Mass Media (PDF)

Mary-Lou Galician
Handbook of Product Placement in the Mass Media [PDF ebook]
New Strategies in Marketing Theory, Practice, Trends, and Ethics

Dukung

Sampul Mary-Lou Galician: Handbook of Product Placement in the Mass Media (PDF)

Leading experts present cutting-edge ideas and current research on product placement!
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

€69.22

Beli ebook ini dan dapatkan 1 lagi GRATIS!

Format PDF ● Halaman 306 ● ISBN 9781136781285 ● Penerbit Taylor and Francis ● Diterbitkan 2004 ● Diunduh 6 kali ● Mata uang EUR ● ID 2690960 ● Perlindungan salinan Adobe DRM

Membutuhkan pembaca ebook yang mampu DRM

Ebook lainnya dari penulis yang sama / Editor

Mary-Lou Galician

255,667 Ebooks dalam kategori ini

Sampul Jorma Larimo: Contemporary Euromarketing

Jorma Larimo: Contemporary Euromarketing

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

Sampul C. Northcote Parkinson: Trade in Eastern Seas 1793-1813

C. Northcote Parkinson: Trade in Eastern Seas 1793-1813

First Published in 1966.This volume adds to maritime history with information on trade in the Eastern Seas from 1793 to 1813. It is a description of conditions not a narrative of events. …

Sampul Geoffrey (Simon Fraser University, Canada) Poitras: Equity Capital

Geoffrey (Simon Fraser University, Canada) Poitras: Equity Capital

Capitalism is historically pervasive. Despite attempts through the centuries to suppress or control the private ownership of commercial assets, production and trade for profit has survived and, ultim …

Sampul Nicholas Beale: Constructive Engagement

Nicholas Beale: Constructive Engagement

The relationships between investors, directors and companies have never been so vital, or so confusing. Gone are the days when being a non-executive director (NED) meant an agreeable lunch and when C …

Sampul Xiao Chen: Chinese Private Manufacturing Firms

Xiao Chen: Chinese Private Manufacturing Firms

Since the beginning of China’s economic reform in 1978, private manufacturing firms have played an indispensable role in, and have made a remarkable contribution to, the country’s economic developmen …

Sampul Press Productivity: 5S Video Participants Guide

Press Productivity: 5S Video Participants Guide

This is the Participant Guide that summarizes key concepts from the video, provides reflection exercises for internalizing information as well as worksheets and checksheets to guide participants duri …

Sampul Iwao Kobayashi: 20 Keys to Workplace Improvement

Iwao Kobayashi: 20 Keys to Workplace Improvement

20 Keys has helped many manufacturing companies integrate the top manufacturing improvement methods into a coordinated system for drastic and continual improvement in involvement, quality, and produc …

Sampul S Krishna & Shirin Madon: The Digital Challenge

S Krishna & Shirin Madon: The Digital Challenge

This title was first published in 2003. Information and communication technologies (ICTs) are increasingly being recognized as vital to the economic growth and global inclusion and participation of d …

Sampul Yanqing (Shanghai International Studies University, China) Jiang & Xu (Shanghai International Studies University, China) Yuan: Environmentally Sustainable Industrial Development in China

Yanqing (Shanghai International Studies University, China) Jiang & Xu (Shanghai International Studies University, China) Yuan: Environmentally Sustainable Industrial Development in China

There is a growing concern among Chinese researchers and policymakers about China’s industrial development being unsustainable and the irreversible depletion of natural resources and deterioration of …

Sampul Daniel (Central Institute for Labour Protection, National Research Institute, Poland) Podgorski: New Opportunities and Challenges in Occupational Safety and Health Management

Daniel (Central Institute for Labour Protection, National Research Institute, Poland) Podgorski: New Opportunities and Challenges in Occupational Safety and Health Management

Global economy and its business environment, and thus the world of work, have recently been influenced by demographic and social changes, globalisation, as well as rapid development and introduction …

Halaman selanjutnya >>>