Catalog > Social Sciences > Economy > Mary-Lou Galician: Handbook of Product Placement in the Mass Media (PDF)

Mary-Lou Galician
Handbook of Product Placement in the Mass Media [PDF ebook]
New Strategies in Marketing Theory, Practice, Trends, and Ethics

Support

Cover of Mary-Lou Galician: Handbook of Product Placement in the Mass Media (PDF)

Leading experts present cutting-edge ideas and current research on product placement!
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

€69.22

Buy this ebook and get 1 more FREE!

Format PDF ● Pages 306 ● ISBN 9781136781285 ● Publisher Taylor and Francis ● Published 2004 ● Downloadable 6 times ● Currency EUR ● ID 2690960 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Mary-Lou Galician

251,174 Ebooks in this category

Cover of Kambiz Rakhshanbabanari: Embodied Carbon in the Built Environment

Kambiz Rakhshanbabanari: Embodied Carbon in the Built Environment

The built environment is one of the largest emitters of carbon dioxide globally therefore reducing both operational and embodied emissions is critical to improving the overall footprint of the indust …

Cover of Erik Ostergaard: Anticipatory Leadership

Erik Ostergaard: Anticipatory Leadership

Leadership and future-of-work expert Erik Korsvik Ostergaard’s new book explores Futures Thinking and Strategic Foresight. It shows how these important processes can be used inside of organizations t …

Cover of Julia Lopez Lopez: Collective Bargaining and Collective Action

Julia Lopez Lopez: Collective Bargaining and Collective Action

This book offers a unique contribution that examines major recent changes in conflict, negotiation and regulation within the labour relations systems and related governance institutions of advanced s …

Cover of Mr Paul F Scott: The National Security Constitution

Mr Paul F Scott: The National Security Constitution

This book addresses the various ways in which modern approaches to the protection of national security have impacted upon the constitutional order of the United Kingdom. It outlines and assesses the …

Cover of Jonathan Leviss: HIT or Miss for the Student

Jonathan Leviss: HIT or Miss for the Student

HIT or Miss for Student: Lessons Learned from Health Information Technology Projects presents and dissects a wide variety of HIT failures so that the students can understand in each case what went wr …

Cover of Stacey Hall & Eric Schwarz: Sport Facility Operations Management

Stacey Hall & Eric Schwarz: Sport Facility Operations Management

Now in a fully revised and updated third edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to include relevant practical professional experienc …

Cover of W. J. Maunder: The Value of the Weather

W. J. Maunder: The Value of the Weather

Originally published in 1970, this book brings together the most significant and pertinent associations between man’s economic and social activities, and the variations in the atmospheric environment …

Cover of Roel Grit: Project Management, Third Edition

Roel Grit: Project Management, Third Edition

This book Project Management is to facilitate the successful completion of projects. For this reason it puts particular emphasis on the importance of careful preparation and strategic co-operation wi …

Cover of Sandeep Narayan Kundu & Muhammad Nawaz: Sustainable Energy and Environment

Sandeep Narayan Kundu & Muhammad Nawaz: Sustainable Energy and Environment

Here is a comprehensive introductory discussion of Earth, energy, and the environment in an integrated manner that will lead to an appreciation of our complex planet. The book looks at Earth from the …

Cover of Karine (Regents University, UK) Mangion-Thornley & Alan (Regents University, UK) Sitkin: Absolute Essentials of International Business

Karine (Regents University, UK) Mangion-Thornley & Alan (Regents University, UK) Sitkin: Absolute Essentials of International Business

As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within w …