Catalog > Sciences sociales > Economie > Mr Erik Roscam Abbing: Brand-driven Innovation (PDF)

Mr Erik Roscam Abbing
Brand-driven Innovation [PDF ebook]
Strategies for Development and Design

Support

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers.
Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

€37.54

Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !

Format PDF ● Pages 208 ● ISBN 9782940439768 ● Maison d’édition Bloomsbury Publishing ● Publié 2010 ● Téléchargeable 3 fois ● Devise EUR ● ID 4997680 ● Protection contre la copie Adobe DRM

Nécessite un lecteur de livre électronique compatible DRM

Plus d’ebooks du même auteur(s) / Éditeur

Roscam Abbing Erik Roscam Abbing Mr Erik Roscam Abbing

255 503 Ebooks dans cette catégorie

Couverture du Ian Stokes: Training for Project Management

Ian Stokes: Training for Project Management

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Couverture du Sheila Page: How Developing Countries Trade

Sheila Page: How Developing Countries Trade

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Couverture du Fernando Lopez: Holistic Business Handbook

Fernando Lopez: Holistic Business Handbook

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

Couverture du Tsang-Sing Chan & Erdener Kaynak: Consumer Behavior in Asia

Tsang-Sing Chan & Erdener Kaynak: Consumer Behavior in Asia

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

Couverture du Neville A. Stanton: Human Factors in Nuclear Safety

Neville A. Stanton: Human Factors in Nuclear Safety

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

Couverture du J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Couverture du Warren Samuels: The Legal-Economic Nexus

Warren Samuels: The Legal-Economic Nexus

Providing another key contribution to the immensely popular field of law and economics, this book, written by the doyen of the history of economic thought in the US, explores the dynamic relationship …

Couverture du Emmanuel Apel: European Monetary Integration

Emmanuel Apel: European Monetary Integration

This book is an accessible introduction to European monetary integration which provides a historical background to current debates, as well as an analysis of future developments. Further features of …

Couverture du Leo Bottary & Leon Shapiro: Power of Peers

Leo Bottary & Leon Shapiro: Power of Peers

Birds of a feather flock together. We »re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth–it »s the company we keep that often determ …

Couverture du Penny Walker: Working Collaboratively

Penny Walker: Working Collaboratively

The really big sustainability challenges for your business can’t be solved by your business. But they can be solved by your business working in collaboration with others. Working Collaboratively prov …

Page suivante >>>