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Mr Erik Roscam Abbing
Brand-driven Innovation [PDF ebook]
Strategies for Development and Design

Apoio

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers.
Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

€37.54

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Formato PDF ● Páginas 208 ● ISBN 9782940439768 ● Editora Bloomsbury Publishing ● Publicado 2010 ● Carregável 3 vezes ● Moeda EUR ● ID 4997680 ● Proteção contra cópia Adobe DRM

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