Catalog > Scienze sociali > Economia > Mr Erik Roscam Abbing: Brand-driven Innovation (PDF)

Mr Erik Roscam Abbing
Brand-driven Innovation [PDF ebook]
Strategies for Development and Design

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Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers.
Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

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Formato PDF ● Pagine 208 ● ISBN 9782940439768 ● Casa editrice Bloomsbury Publishing ● Pubblicato 2010 ● Scaricabile 3 volte ● Moneta EUR ● ID 4997680 ● Protezione dalla copia Adobe DRM

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