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Nigel Linacre
Advertising for Account Holders (RLE Marketing) [PDF ebook]

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Couverture du Nigel Linacre: Advertising for Account Holders (RLE Marketing) (PDF)

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

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Langue Anglais ● Format PDF ● Pages 198 ● ISBN 9781317661726 ● Maison d’édition Taylor and Francis ● Publié 2014 ● Téléchargeable 3 fois ● Devise EUR ● ID 3377661 ● Protection contre la copie Adobe DRM

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