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Nigel Linacre
Advertising for Account Holders (RLE Marketing) [PDF ebook]

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Capa do Nigel Linacre: Advertising for Account Holders (RLE Marketing) (PDF)

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

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Língua Inglês ● Formato PDF ● Páginas 198 ● ISBN 9781317661726 ● Editora Taylor and Francis ● Publicado 2014 ● Carregável 3 vezes ● Moeda EUR ● ID 3377661 ● Proteção contra cópia Adobe DRM

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