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Nigel Linacre
Advertising for Account Holders (RLE Marketing) [PDF ebook]

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The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 198 ● ISBN 9781317661726 ● Penerbit Taylor and Francis ● Diterbitkan 2014 ● Muat turun 3 kali ● Mata wang EUR ● ID 3377661 ● Salin perlindungan Adobe DRM

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Nigel Linacre UK) Linacre Nigel (Extraordinary Leadership Ltd

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