Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.
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Langue Anglais ● Format PDF ● Pages 387 ● ISBN 9783110732375 ● Maison d’édition De Gruyter ● Publié 2021 ● Téléchargeable 3 fois ● Devise EUR ● ID 9435154 ● Protection contre la copie Adobe DRM
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