Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.
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Language English ● Format PDF ● Pages 387 ● ISBN 9783110732375 ● Publisher De Gruyter ● Published 2021 ● Downloadable 3 times ● Currency EUR ● ID 9435154 ● Copy protection Adobe DRM
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