Sudhir Gupta 
Elements Of Marketing Management [EPUB ebook] 

The book unifies quantum theory and the general theory of relativity. As an unsolved problem for about 100 years and influencing so many fields, this is probably of some importance to the scientific …

Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it hel …

This title, first published in 1970, provides a comprehensive account of the public finance system in Britain. As well as providing a concise outline of the monetary system as a basis for the realist …

This title was first published in 2001: Product and particularly customer profitability are black holes in most managers’ understanding of their business. Identifying customer revenue is easy but ide …

Originally published in 1988. Copper is one of the most actively traded commodities. It is a crucial commodity for industrialised countries, most of which depend on imports for their supplies. Copper …

Originally published in 1926. This book explains clearly the depreciation of the franc, the return to the gold standard and dollar parity, inflation and deflation, the stabilization of the mark and i …

Air cargo is a key element of the global supply chain. It allows outsourcing of manufacturing to other countries and links production in both multinational and smaller enterprises. It has also been t …

Originally published in 2004. The collapse of the USSR and the emergence of 15 new states from its ashes presents another challenge to the global economy: how to reintegrate the post-Soviet space int …

‘Ergonomics in Computerized Offices should be required reading for office managers, union representatives, engineers, designers, or anyone employed in implementing a computerized office or improving …

The Audit Value Factor: Making Management’s Head Turn empowers readers with a systematic method to build and maintain a value-centric internal audit organization. The book explores how to identify, q …