Sudhir Gupta 
Elements Of Marketing Management [EPUB ebook] 

20 murders every week. 18, 000 assaults in the same time. All on the job. Sharp increases in workplace violence continue to take an unfortunate toll on American business-and its employees, families a …

The trend in industry and with the EPA is to prevent wastes before they are created instead of treating or disposing of them later. This book assists design/systems engineers and managers in designin …

Human Asset Management is what I call the set of principles synthesized from my professional – and personal – journey over the last three decades. The systems I introduce in this book are designed to …

This book begins with an overview of information systems security, offering the basic underpinnings of information security and concluding with an analysis of risk management. Part II describes the M …

In the last decades coal production capacity has increased rapidly and its quality, power and the reliability of equipment has steadily improved. Moreover, stability of production processes can be co …

Corporate Environmental Management, Second Edition, provides environmental industry executives, the investment community, and students a basis for measuring corporate environmental activities and sta …

Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative indus …

Foreseeing and planning for all of the possibilities and pitfalls involved in bringing a biotechnology innovation from inception to widespread therapeutic use takes strong managerial skills and a sol …

Internationally, the mechanized excavation of tunnels has intensified in the last two decades, as the number of tunnels being constructed for subways and railway underpasses increases. The subject of …

This book addresses the most pressing water resource issues in South Asia, particularly in relation to climate change and variability. This is a region characterised by abundant water during the mons …