The book covers the topics like Marketing Concepts and Orientation, Market Segmentation, Promotion, Issues in Marketing, Consumer Behaviour and Advertising, Sales and Distribution Management.
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Language English ● Format EPUB ● Pages 280 ● ISBN 9789354117763 ● Publisher Anmol Publications PVT. LTD. ● Published 2001 ● Downloadable 3 times ● Currency EUR ● ID 8235701 ● Copy protection Adobe DRM
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