Werner Kroeber-Riel 
Konsumentenverhalten und Marketing [PDF ebook] 
Arbeitspapiere des Instituts fur Konsum- und Verhaltensforschung an der Universitat des Saarlandes

This book describes the globalization evolution for firms in their internationalization of their business operations. It provides necessary information about globalization contents which are all up a …

A view of the broad changes that will occur in our society with driverless cars, beyond the obvious benefits of drastically reducing deaths and injuries from automobile accidents. The automobile »s d …

‘Examining reliability, availability, and risk analysis and reviewing in probability and statistics essential to understanding reliability methods, this outstanding volume describes day-to-day techni …

This book recounts the habits of many interesting and unusual exceptions to the rule that insects are typically terrestrial forms of life. It examines the different ways that groups of species have d …

Healthcare Informatics: Improving Efficiency through Technology, Analytics, and Management supplies an understanding of the different types of healthcare service providers, corresponding information …

Whilst China’s growing economy is widely regarded as being responsible for severe environmental degradation and a high reliance on energy from fossil fuels, China is emerging as a potential leader in …

This is the first volume in the new multi-volume set, Global Biodiversity. Each volume in this series aims to provide insightful information on the biodiversity of selected nations in particular regi …

This book looks at the debates on global value chains (GVCs) and free trade agreements (FTAs) as springboards for industrial development in developing countries, especially India. It connects the out …

Originally published in 2004. The collapse of the USSR and the emergence of 15 new states from its ashes presents another challenge to the global economy: how to reintegrate the post-Soviet space int …

The EPA has established regulations which classify four types of disinfection byproducts – TTHMs, haloacetic acids, bromate, and chlorite – and requires public water systems limit these byproducts to …