Werner Kroeber-Riel 
Konsumentenverhalten und Marketing [PDF ebook] 
Arbeitspapiere des Instituts fur Konsum- und Verhaltensforschung an der Universitat des Saarlandes

Normative Political Economy explores the criteria we use for judging economic institutions and economic policy. It argues that prevailing criteria lack sufficient depth in their understanding of subj …

Get in Gear: The Seven Gears that Drive Strategy to Results (978-0-367-47149-1, 335422) Shelving Guide: Business and Management/Leadership/Strategy Only 10% to 25% of organizations get it right when …

To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will i …

Organizations are becoming more fluid and chaotic than ever before. Many leaders face deeply destabilizing experiences at a younger age than in the past. Popular writing on leadership transitions ass …

Destructive leadership has become an umbrella term for a range of toxic leader behaviors, intentional or unintentional, which are associated with negative outcomes for followers and/or organizations …

Examines the nature and the mode of operation of the centrally planned economy, assessing its strengths and the weaknesses that eventually led to its demise. …

Seemingly since the beginning of aviation history there has been discussion and speculation on the remarkable inability of the industry to generate profits. This is even more so the case now, when a …

The recent financial crisis has led to a loss of trust in corporate governance and in particular on remuneration practices and the propensity for these to create excessive risk-taking – particularly …

First Published in 1970. This volume is part of the Social History of Science series, reprinted with an new index. The essay focuses on the history and management of literary, scientific and mechanic …

The Workplace Tutor: Professional Training In the Modern Workplace by Patrick Coughlan is designed for anyone who has to deliver training in the modern workplace.The workplace could be a commercial b …