Catalog > Sciences sociales > Général > Yu-li Liu & Robert G. Picard: Policy and Marketing Strategies for Digital Media (PDF)

Yu-li Liu & Robert G. Picard
Policy and Marketing Strategies for Digital Media [PDF ebook]

Support

Couverture du Yu-li Liu & Robert G. Picard: Policy and Marketing Strategies for Digital Media (PDF)

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

€59.96

Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !

Langue Anglais ● Format PDF ● Pages 326 ● ISBN 9781317744115 ● Éditeur Yu-li Liu & Robert G. Picard ● Maison d’édition Taylor and Francis ● Publié 2014 ● Téléchargeable 6 fois ● Devise EUR ● ID 3095970 ● Protection contre la copie Adobe DRM

Nécessite un lecteur de livre électronique compatible DRM

Plus d’ebooks du même auteur(s) / Éditeur

Yu-li Liu Robert G. Picard Taiwan) Liu Yu-li (National Chengchi University UK) Picard Robert G. (University of Oxford

128 769 Ebooks dans cette catégorie

Couverture du Sharmistha (State University of New York at Buffalo, USA.) Bagchi-Sen & Amy E. (Oklahoma State University, USA) Frazier: Shrinking Cities

Sharmistha (State University of New York at Buffalo, USA.) Bagchi-Sen & Amy E. (Oklahoma State University, USA) Frazier: Shrinking Cities

Shrinking Cities: Understanding Shrinkage and Decline in the United States offers a contemporary look at patterns of shrinkage and decline in the United States. The book juxtaposes the complex and nu …

Couverture du Preston C. Green III & Joseph O. Oluwole: Censorship and Student Communication in Online and Offline Settings

Preston C. Green III & Joseph O. Oluwole: Censorship and Student Communication in Online and Offline Settings

Couverture du Gianni (University of Siena, Italy) Betti & Achille (University of Siena, Italy) Lemmi: Poverty and Social Exclusion

Gianni (University of Siena, Italy) Betti & Achille (University of Siena, Italy) Lemmi: Poverty and Social Exclusion

Poverty and inequality remain at the top of the global economic agenda, and the methodology of measuring poverty continues to be a key area of research. This new book, from a leading international gr …

Couverture du Mark Q. (University of California, Los Angeles) Sawyer & Katherine (Brown University, USA) Tate: Something''s in the Air

Mark Q. (University of California, Los Angeles) Sawyer & Katherine (Brown University, USA) Tate: Something »s in the Air

America’s drug laws have always exerted an unequal and unfair toll on Blacks and Latinos, who are arrested more often than Whites for the possession of illegal drugs and given harsher sentences. In t …

Couverture du Arnold M. Rose: Human Behavior and Social Processes

Arnold M. Rose: Human Behavior and Social Processes

This is Volume VI in of eighteen a series on the Sociology of Behaviour and Psychology. Originally published in 1962, this book offers the interactionist approach when looking at human behaviour and …

Couverture du Deena Weinstein & Michael Weinstein: Postmodernized Simmel

Deena Weinstein & Michael Weinstein: Postmodernized Simmel

Originally published in 1993, this book opens a new and major line of interpretation, showing that Georg Simmel is the essential sociologist of the postmodern age. The authors trace the important con …

Couverture du Robert (USDA-ARS, Sidney, MT, USA) Evans: Macroeconomic Forecasting

Robert (USDA-ARS, Sidney, MT, USA) Evans: Macroeconomic Forecasting

Drawing on interviews with the UK government »s Panel of Independent Forecasters, the author shows how economic models, forecasts and policy analysis depend crucially upon the judgements of economist …

Couverture du Daniel (DLD College, London, UK) Woodley: Globalization and Capitalist Geopolitics

Daniel (DLD College, London, UK) Woodley: Globalization and Capitalist Geopolitics

Globalization and Capitalist Geopolitics is concerned with the nature of corporate power against the backdrop of the decline of the West and the struggle by non-western states to challenge and overco …

Couverture du Carol Tulloch: The Birth of Cool

Carol Tulloch: The Birth of Cool

It is broadly recognized that black style had a clear and profound influence on the history of dress in the twentieth century, with black culture and fashion having long been defined as »cool ». Yet …

Couverture du Chester Gillis: Political Papacy

Chester Gillis: Political Papacy

Pope John Paul II was famous as the most visible and politically active Pope of all time. He took his positions with great personal integrity, yet his views variously pleased and angered citizens on …

Page suivante >>>