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Yu-li Liu & Robert G. Picard
Policy and Marketing Strategies for Digital Media [PDF ebook]

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Cover of Yu-li Liu & Robert G. Picard: Policy and Marketing Strategies for Digital Media (PDF)

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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Language English ● Format PDF ● Pages 326 ● ISBN 9781317744115 ● Editor Yu-li Liu & Robert G. Picard ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 6 times ● Currency EUR ● ID 3095970 ● Copy protection Adobe DRM

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