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Yu-li Liu & Robert G. Picard
Policy and Marketing Strategies for Digital Media [PDF ebook]

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Copertina di Yu-li Liu & Robert G. Picard: Policy and Marketing Strategies for Digital Media (PDF)

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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Lingua Inglese ● Formato PDF ● Pagine 326 ● ISBN 9781317744115 ● Editore Yu-li Liu & Robert G. Picard ● Casa editrice Taylor and Francis ● Pubblicato 2014 ● Scaricabile 6 volte ● Moneta EUR ● ID 3095970 ● Protezione dalla copia Adobe DRM

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Yu-li Liu Robert G. Picard Taiwan) Liu Yu-li (National Chengchi University UK) Picard Robert G. (University of Oxford

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