Francisco J. Martínez-López & Juan Carlos Gázquez-Abad 
Advances in National Brand and Private Label Marketing [PDF ebook] 
Ninth International Conference, 2022

Apoio


This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

€149.79
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Sobre o autor


Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.


Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.

Marco Ieva is Assistant Professor of CRM and Marketing at the University of Parma, Italy.

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Língua Inglês ● Formato PDF ● Páginas 202 ● ISBN 9783031065811 ● Tamanho do arquivo 6.6 MB ● Editor Francisco J. Martínez-López & Juan Carlos Gázquez-Abad ● Editora Springer International Publishing ● Cidade Cham ● País CH ● Publicado 2022 ● Carregável 24 meses ● Moeda EUR ● ID 8407614 ● Proteção contra cópia DRM social

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