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Helmut Krcmar & Gerhard Oswald
Digitale Transformation [PDF ebook]
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Dieses Open Access-Buch gibt eine Einführung in die Grundlagen der digitalen Transformation. Es werden aktuelle technologische Trends sowie Auswirkungen auf den Wettbewerb und die Geschäftsmodellentwicklung erläutert. Außerdem werden anhand empirischer Umfragen sowie Fallstudien aus der Praxis die Chancen und Risiken digitaler Transformationsprojekte aufgezeigt. Die Ergebnisse helfen Unternehmen dabei, Technologiepotentiale abzuschätzen und frühzeitig zukunftsweisende Technologiekompetenzen aufzubauen.

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Language German ● Format PDF ● ISBN 9783658226244 ● Editor Helmut Krcmar & Gerhard Oswald ● Publisher Springer Fachmedien Wiesbaden ● Published 2018 ● Downloadable 3 times ● Currency EUR ● ID 6406718 ● Copy protection Adobe DRM

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