Catalog > Social Sciences > General > Henry Kyambalesa: Marketing in the 21st Century (PDF)

Henry Kyambalesa
Marketing in the 21st Century [PDF ebook]
Concepts, Challenges and Imperatives

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Cover of Henry Kyambalesa: Marketing in the 21st Century (PDF)

This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

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Language English ● Format PDF ● Pages 336 ● ISBN 9781351781725 ● Publisher Taylor and Francis ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 5532809 ● Copy protection Adobe DRM

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