This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
€64.06
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 336 ● ISBN 9781351781725 ● प्रकाशक Taylor and Francis ● प्रकाशित 2017 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 5532809 ● कॉपी सुरक्षा Adobe DRM
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