This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
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Ngôn ngữ Anh ● định dạng PDF ● Trang 336 ● ISBN 9781351781725 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2017 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 5532809 ● Sao chép bảo vệ Adobe DRM
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