In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialized as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.
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स्वरूप PDF ● पेज 69 ● ISBN 9781617610745 ● संपादक Arzu Azener & Ayfer Aydiner Boylu ● प्रकाशक Nova Science Publishers ● प्रकाशित 2016 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 7220027 ● कॉपी सुरक्षा Adobe DRM
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