In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialized as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.
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định dạng PDF ● Trang 69 ● ISBN 9781617610745 ● Biên tập viên Arzu Azener & Ayfer Aydiner Boylu ● Nhà xuất bản Nova Science Publishers ● Được phát hành 2016 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 7220027 ● Sao chép bảo vệ Adobe DRM
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