In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialized as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.
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Формат PDF ● страницы 69 ● ISBN 9781617610745 ● редактор Arzu Azener & Ayfer Aydiner Boylu ● издатель Nova Science Publishers ● опубликованный 2016 ● Загружаемые 3 раз ● валюта EUR ● Код товара 7220027 ● Защита от копирования Adobe DRM
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