Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands – sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
€71.05
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भाषा अंग्रेज़ी ● स्वरूप PDF ● ISBN 9780230503267 ● प्रकाशक Palgrave Macmillan UK ● प्रकाशित 2003 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2305458 ● कॉपी सुरक्षा Adobe DRM
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