Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands – sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
€71.05
购买此电子书可免费获赠一本！
语言 英语 ● 格式 PDF ● ISBN 9780230503267 ● 出版者 Palgrave Macmillan UK ● 发布时间 2003 ● 下载 6 时 ● 货币 EUR ● ID 2305458 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
126,847 此类电子书
