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D. Jackson
Sonic Branding [PDF ebook]
An Essential Guide to the Art and Science of Sonic Branding

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Capa do D. Jackson: Sonic Branding (PDF)

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands – sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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Língua Inglês ● Formato PDF ● ISBN 9780230503267 ● Editora Palgrave Macmillan UK ● Publicado 2003 ● Carregável 6 vezes ● Moeda EUR ● ID 2305458 ● Proteção contra cópia Adobe DRM

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