Iain MacRury 
Advertising [PDF ebook] 

समर्थन

Advertising, once seen as ‘the official art of capitalist society’ is an increasingly commonplace component of a characteristically promotional culture. Iain Mac Rury’s Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 336 ● ISBN 9780203493199 ● प्रकाशक Taylor and Francis ● प्रकाशित 2008 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2293571 ● कॉपी सुरक्षा Adobe DRM
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