Advertising, once seen as ‘the official art of capitalist society’ is an increasingly commonplace component of a characteristically promotional culture. Iain Mac Rury’s Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
Thêm sách điện tử từ cùng một tác giả / Biên tập viên
128.055 Ebooks trong thể loại này
