Iain MacRury 
Advertising [PDF ebook] 

Dukung

Advertising, once seen as ‘the official art of capitalist society’ is an increasingly commonplace component of a characteristically promotional culture. Iain Mac Rury’s Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

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Bahasa Inggris ● Format PDF ● Halaman 336 ● ISBN 9780203493199 ● Penerbit Taylor and Francis ● Diterbitkan 2008 ● Diunduh 6 kali ● Mata uang EUR ● ID 2293571 ● Perlindungan salinan Adobe DRM
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