B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today’s relentless revenue and margin demands.
€49.85
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 256 ● ISBN 9780071435819 ● प्रकाशक McGraw-Hill Education ● प्रकाशित 2003 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 5651563 ● कॉपी सुरक्षा Adobe DRM
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