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John Coe
Fundamentals of Business-to-Business Sales & Marketing [PDF ebook]

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Cover of John Coe: Fundamentals of Business-to-Business Sales & Marketing (PDF)

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today’s relentless revenue and margin demands.

€49.85

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Language English ● Format PDF ● Pages 256 ● ISBN 9780071435819 ● Publisher McGraw-Hill Education ● Published 2003 ● Downloadable 6 times ● Currency EUR ● ID 5651563 ● Copy protection Adobe DRM

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