B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today’s relentless revenue and margin demands.
€49.85
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语言 英语 ● 格式 PDF ● 网页 256 ● ISBN 9780071435819 ● 出版者 McGraw-Hill Education ● 发布时间 2003 ● 下载 6 时 ● 货币 EUR ● ID 5651563 ● 复制保护 Adobe DRM
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