Play the game to win
‘More and more CEOs are discovering that managing one’s businessenvironment is as important as managing operations, finance, andsales. Winning the Influence Game explains how a strategicgovernment relations program can make a major impact on thatenvironment at the federal, state, and local levels.’-Douglas G.Pinkham, President, Public Affairs Council
‘A useful, detailed handbook that should find itself on thedesktop-or at the bedside-of every business leader...
विषयसूची
PREFACE ix
INTRODUCTION: THE INFLUENCE GAME 1
CHAPTER 1 Fundamental Principles 13
PART I LAYING THE FOUNDATION 31
CHAPTER 2 Linking Goals to Business Strategy 35
CHAPT...
लेखक के बारे में
MICHAEL WATKINS is an associate professor of business administration at Harvard Business School and has also taught at Harvard’s Kennedy School of Government. He is...
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