Michael Watkins & Mickey Edwards 
Winning the Influence Game [PDF ebook] 
What Every Business Leader Should Know about Government

PREFACE ix
INTRODUCTION: THE INFLUENCE GAME 1
CHAPTER 1 Fundamental Principles 13
PART I LAYING THE FOUNDATION 31
CHAPTER 2 Linking Goals to Business Strategy 35
CHAPTER 3 Organizing to Influence 61
CHAPTER 4 Cultivating Relationships 89
PART II CRAFTING WINNING STRATEGIES 107
CHAPTER 5 Identifying Leverage Points 111
CHAPTER 6 Building Coalitions 149
CHAPTER 7 Framing Arguments 173
PART III LOOKING FORWARD 191
CHAPTER 8 Globalization: The Rise of
Corporate Diplomacy 193
CHAPTER 9 The Internet: Leveling the Playing Field 211
CONCLUDING THOUGHTS 233
RECOMMENDED READING 235
NOTES 237
INDEX 249

MICHAEL WATKINS is an associate professor of business administration at Harvard Business School and has also taught at Harvard’s Kennedy School of Government. He is the coauthor of Right from the Start and consults extensively on negotiation and coalition building in the private and public sectors.
MICKEY EDWARDS was a member of Congress for sixteen years, where he was a senior member of the Republican leadership. He currently teaches about Congress and public advocacy at the Kennedy School of Government. Edwards also writes a weekly syndicated newspaper column and broadcasts national radio commentaries on the NPR program ‘All Things Considered.’
USHA THAKRAR is a research associate at Harvard Business School. She is a graduate of the Kennedy School of Government and has experience working in state government and founding her own start-up.