Play the game to win
‘More and more CEOs are discovering that managing one’s businessenvironment is as important as managing operations, finance, andsales. Winning the Influence Game explains how a strategicgovernment relations program can make a major impact on thatenvironment at the federal, state, and local levels.’-Douglas G.Pinkham, President, Public Affairs Council
‘A useful, detailed handbook that should find itself on thedesktop-or at the bedside-of every business leader...
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PREFACE ix
INTRODUCTION: THE INFLUENCE GAME 1
CHAPTER 1 Fundamental Principles 13
PART I LAYING THE FOUNDATION 31
CHAPTER 2 Linking Goals to Business Strategy 35
CHAPTER...
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MICHAEL WATKINS is an associate professor of business administration at Harvard Business School and has also taught at Harvard’s Kennedy School of Government. He is...
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