Norazah Mohd Suki 
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement [PDF ebook] 

This book describes the globalization evolution for firms in their internationalization of their business operations. It provides necessary information about globalization contents which are all up a …

A view of the broad changes that will occur in our society with driverless cars, beyond the obvious benefits of drastically reducing deaths and injuries from automobile accidents. The automobile”s d …

Now in a fully revised and updated third edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to include relevant practical professional experienc …

Freeze Drying of Pharmaceutical Products provides an overview of the most recent and cutting-edge developments and technologies in the field, focusing on formulation developments and process monitori …

Combining background knowledge and practical tools, Handbook of Inland Aquatic Ecosystem Management gives you an overview of how to manage inland waters in a holistic manner. It examines the problems …

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. …

The goal of this book is to gain a clear picture of the current status and future challenges with regard to the digitalization of the supply chain – from the perspective of the suppliers, the manufac …

The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality compa …

The Complete Guide to OSHA Compliance is an easy-to-understand, one-stop resource designed to help safety professionals, industrial hygienists, and human resources personnel ensure compliance with ex …

This book examines complex challenges in managing major strategic economic and social infrastructure projects. It is divided into four primary themes: value-based approach to infrastructure systems a …