Norazah Mohd Suki 
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement [PDF ebook] 

First published in 1969. This book analyses the role of Unemployment Insurance in a high-employment economy. It emphasises the social requirements of an income-maintenance scheme in the context of va …

Recognized as One of the Best Business Books for 2014 by CIO Magazine Based on interviews with more than 150 CIOs, IT/business executives, and academic thought leaders, The Strategic CIO: Changing …

Originally published in 1959, the author has observed at first hand the workings of public enterprise in Britain. He has coupled objectivity with an acute sense of economic perception and has produce …

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric …