Norazah Mohd Suki 
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement [PDF ebook] 

Innovation is the lifeline of national development. This handbook is a collection of chapters that provide techniques and methodologies for achieving the transfer of defense-targeted science and tech …

Managing change across cultures can be tricky, and universal approaches to change management may not serve their purpose in every cultural setting. This book examines the cultural dimensions that can …

Global value chains (GVCs) are fraught with the phenomenon of fragmentation and dispersion of production across the world. India presents a unique example with its high potential in manufacturing cap …

Organizations around the world are using Lean to redesign care and improve processes in a way that achieves and sustains meaningful results for patients, staff, physicians, and health systems. Lean H …