Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
€48.60
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भाषा अंग्रेज़ी ● स्वरूप PDF ● ISBN 9781292363523 ● प्रकाशक Pearson Education ● प्रकाशित 2021 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 8052609 ● कॉपी सुरक्षा Adobe DRM
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