Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
€48.60
购买此电子书可免费获赠一本！
语言 英语 ● 格式 PDF ● ISBN 9781292363523 ● 出版者 Pearson Education ● 发布时间 2021 ● 下载 3 时 ● 货币 EUR ● ID 8052609 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
14,570 此类电子书
