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Seyhmus Baloglu & John T. Bowen
Marketing for Hospitality and Tourism, Global Edition [PDF ebook]

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Cover of Seyhmus Baloglu & John T. Bowen: Marketing for Hospitality and Tourism, Global Edition (PDF)

Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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Language English ● Format PDF ● ISBN 9781292363523 ● Publisher Pearson Education ● Published 2021 ● Downloadable 3 times ● Currency EUR ● ID 8052609 ● Copy protection Adobe DRM

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