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Theodore Levitt 
Marketing Myopia [EPUB ebook] 

समर्थन
का आवरण Theodore Levitt: Marketing Myopia (ePUB)

What business is your company really in? That’s a question all executives should all ask before demand for their firm’s products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers’ real needs instead.

€9.49
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लेखक के बारे में

Theodore Levitt was an influential scholar and former editor of
Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including
Innovation in Marketing and
The Marketing Imagination.
यह ईबुक खरीदें और 1 और मुफ़्त पाएं!
भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 104 ● ISBN 9781633690585 ● फाइल का आकार 0.3 MB ● प्रकाशक Harvard Business Review Press ● प्रकाशित 2008 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 4107828 ● कॉपी सुरक्षा Adobe DRM
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Theordore LevittTheodore Levitt

260,259 इस श्रेणी में ईबुक

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